While many people are looking for ways to make money online and apps with jobs that function like traditional jobs, others are focusing on a slightly more entertaining way to profit: creating content on social media. This way, it is possible to earn money while talking about a wide variety of topics, turning the activity into a very lucrative hobby.
Here, we will mention several social media apps that allow content monetization. In addition, some others also offer other ways to make money, such as promoting products from other platforms that pay commissions. It is worth remembering that there are several other ways to make money online. The main example is iGaming platforms, such as Bizbet.
Table of Contents
TikTok
The Chinese app TikTok started out as a big trend among younger audiences, but today it has gained a much wider range of users. Much of this is because it is a relatively simple app for monetizing content, attracting many creators to the platform. With more people producing content, the number of users also grows. As a result, TikTok is playing a huge role in creating cultural movements, and in some cases even influencing public policy based on discussions that have arisen on the app.
Some estimates indicate that TikTok already reaches almost 20% of the world’s population and is the fourth most used social media app on the planet. One advantage is that its reach is global, not just focused on a few regions.
To monetize content on TikTok, your profile must meet certain platform requirements. You must have at least 10,000 followers and have reached 100,000 video views within 30 days. Once this is achieved, you can join the platform’s monetization program and earn money for each video view.
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More important than view metrics are engagement metrics. There is no point in a video having millions of views if users only stay on the video for 1 or 2 seconds. For this reason, the social network is transforming from something focused on short videos to a platform for slightly more complex content.
So, a tip for those who want to make money with TikTok is to make videos with attractive introductions that can keep viewers engaged until the end. This way, the social media will understand that your content is relevant and will recommend it to other users.
In addition to monetization through views and engagement, TikTok also has a program called TikTok Shop. With it, companies make products available on the platform, so users can advertise these products on their accounts with a specific link. Each purchase made with this link earns a commission for the content creator. The feature is not yet available in all regions, but it is worth checking out.
Instagram does not have a monetization program as objective as TikTok. However, the platform’s wide reach can be used in several ways for those who want to make money on the internet. After all, social media has become essential for companies and anyone who wants to promote products or services.
One of the most widely used strategies is affiliate marketing. Many companies, especially those offering digital services, pay commissions to content creators to attract customers. From an affiliate link, all purchases or subscriptions made with your referral will be rewarded with a fixed commission or revenue share.
This way, it is possible to create pages with specific niches on Instagram, attract followers with informative, entertaining, and relevant content, and at the same time win them over and attract them to use your affiliate links. From there, it is even possible to establish a follower base on other platforms, such as messenger groups, and expand the business into new areas.
Kwai
Kwai has a monetization program similar to TikTok’s, but with even more aggressive strategies. After all, the company has to offer many advantages to compete with such a giant. Recently, slightly longer videos with stories resembling micro-soap operas have become very popular on this platform. This attracts users and generates engagement and long viewing times for the videos.
In addition to content creators, Kwai also pays users to stay active on the platform. Each activity generates points, which can then be exchanged for money. The conversion rate depends on each local currency. Among the activities that earn points are:
- Referring friends to the platform through a referral link.
- Completing daily missions, such as video viewing time.
- Creating content, with points calculated based on the reach and engagement of the videos.
- Checking in daily on the platform.
YouTube
Although not strictly a social network, but rather a video platform, YouTube is increasingly approaching the trends of the other apps mentioned. A great example is Shorts and the creation of feeds with them, which also work based on personalized content recommendations. Currently, there are several ways to make money by producing content on YouTube:
| Method | How it works |
| Video views | By creating engaging content, you will receive views. By enabling advertising on your videos, you will earn money for each person who watches the ads and for each person who clicks on the links. The longer people watch your videos, the greater the monetization. |
| Channel subscriptions | When YouTube channels reach a good fan base, it is possible to create a subscription club. This way, you can create exclusive content only for users who pay the monthly fee, in addition to offering other benefits such as prize draws. |
| Super Chat | In live streams, it is possible to earn money with Super Chat. Basically, users pay money to have their comments highlighted. |
| Channel subscribers | A portion of the money YouTube collects from YouTube Premium goes to content creators, in an amount calculated based on the number of users subscribed to the channel. |
Among these models, the main one is video advertising. To join the program, you must meet some requirements. The channel must have at least 1,000 subscribers. Then, one of these two conditions must be met:
- For long videos, have 4,000 hours watched in the last 365 days.
- For shorts, have 10,000,000 views in the last 90 days.
X
Until recently, X (formerly Twitter) did not have its own policy for content monetization. Even so, it was possible to earn money on the platform by promoting products, so much so that there are many pages dedicated to promoting daily offers through affiliate links.
However, after the change from Twitter to X, the social network created ways to monetize content directly, similar to other platforms mentioned here. To participate in the monetization program, however, it is necessary to pay a monthly fee to the platform, with different amounts for companies and personal profiles.
The account must have been active for more than 3 months and have more than 500 followers. Finally, posts must have reached the 5 million impressions mark in a month. The number seems daunting. However, as the X is very dynamic, this is relatively common, especially when content goes viral.
This social network, however, is the subject of some controversy. Recently, an estimate published in the New York Times pointed out that the company lost $75 million in revenue after the departure of major advertisers.
Pinterest is an extremely niche network, especially for crafts, design, decoration, and other segments related to creativity. However, the fact that it is niche also means that the audience is highly engaged. Thus, it is easy to attract users and use affiliate marketing strategies.
The feed is basically focused on images. Therefore, advertising strategies are even easier. By creating good photos of products with an attractive design, you will already be able to reach potential buyers. As the platform also makes it easy to share links, with clicks being made directly on the image, the affiliate strategy works very well on Pinterest.
Twitch
Twitch is the ideal social network for those who create content about games. The niche is extremely popular, and broadcasts are reaching stratospheric viewer peaks. One of the most popular options for content creators is live streaming of gaming sessions. This opens up several monetization opportunities.
One of them is earning money from advertising displayed during live broadcasts. This is the most direct way, but it can be a little annoying for users. Once the content creator has established a loyal audience, it is also possible to earn money from monthly subscriptions. Since Twitch has some programs that entitle users to a free subscription per month under certain conditions, it is very common for many users to grant this reward to their favorite creator.
However, due to the format of live streams, it is possible to open up huge opportunities. Once users spend a lot of time with creators, streamers begin to have a great influence. It is common for users who stream games on Twitch to become big celebrities. In this case, charisma and humor count for a lot. Once they reach this status, streamers can earn even more by advertising products.
Other opportunities to earn money from content creation
In addition to creating content on social media, there are several opportunities to earn money through app mediation. One of them is through freelance work platforms. This is very useful if you specialize in an activity that can be done entirely remotely, such as software coding, writing, and graphic design.
It is also possible to take advantage of your charisma and earn money by creating content for companies’ social media. The User Generated Content segment is booming, as several companies are expanding internationally and, consequently, need localized videos for various contexts, opening up opportunities for those with camera skills.
Finally, it is worth mentioning iGaming platforms, such as Bizbet APK. With them, users can profit regularly from sports betting and online casino games. In the first case, it is possible to create strategies to establish a steady income. In the second, there is a great dependence on luck, but a sure bet can suddenly yield a lot of money.
