Outsourcing SEO and backlinking services is one of the fastest ways to get results. But what happens when you choose the wrong agency to do it?
You can outsource SEO and link building services well only when you know what mistakes to avoid. Here’s a list of a few that you should completely avoid if you want to see the true benefits of backlinking and search engine optimisation services.
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Common SEO and Link Building Mistakes to Avoid
Focusing on Quantity over Quality
Many businesses are still functioning with the mindset that SEO is all about quantity. While that may have been true a few years back, the latest Google updates have changed all of that. No search engine ranks a website that:
- Uses too many keywords in content. Keyword stuffing is a thing of the past.
Do this instead:
Use only relevant keywords. - Has too many websites linking back to them, most of which are not even relevant.
Do this instead:
Focus on niche and related websites for backlinks. - Publishes many low-value blogs. Information is valuable; posting for the sake of posting will not get your website anywhere.
Do this instead:
Publish blogs that add valuable insights related to your product and business for your target audience.
Never Taking the Time to Understand the Agency
This is probably one of the most common mistakes business owners make. To be fair, it’s understandable if you’re eager to choose an agency and immediately start fixing a bad backlink profile, poor performance, and low ROI.
However, rushing into a partnership without doing your homework often leads to bigger problems down the line. If you don’t take the time to truly understand the agency — including its ethics, strategies, and long-term approach — you might end up doing more harm than good to your SEO rankings.
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Many agencies focus on delivering quick wins, which can be tempting. But in chasing fast results, some resort to black-hat tactics that can severely damage your backlink profile and hurt your site’s credibility in the long run.
Instead of blindly trusting any agency, consider exploring ethical and transparent collaboration tools like SEO Collabs. SEO Collabs is a web app designed for SEO professionals to connect and collaborate on mutually beneficial backlink exchanges. It fosters a more trustworthy and controlled environment for link building, helping you grow your site’s authority organically — without compromising on quality or risking penalties.
Here’s what you can do instead…
Don’t rush the process. Have a look at the agency’s case studies. A trustworthy agency will be open about what they have achieved for a client. These details will include the name, the goals, the time period and the results. Blurn, for example, has many case studies on its website, showcasing what the company has achieved for their clients with their SEO & link building services.
Not Working on Technical SEO
Did you know that most business owners feel that SEO and link building are the only answer to better results?
And they couldn’t be more wrong.
Technical and on-page SEO are just as important.
If your website is already struggling, know this: you may already have a website that has multiple issues. These issues can usually be attributed to SEO and backlink profiles. But did you know that technical SEO and on-page SEO have a big impact on your website’s performance?
Search engines value websites with better sitemaps, structured data, fast-loading web pages, and those websites that are free of duplicate content.
Here’s What to Do
Don’t ignore technical SEO for your website. Sure, focus on SEO and backlinking profile, but don’t forget to audit your website every few months to see if you missed some technical or on-page SEO requirements. This will ensure that your SEO and backlinking strategies offer the best results.
Bonus: Don’t Ignore Content
Many business owners feel that simply securing backlinks and SEO would be enough. But the thing is, you could have a winning product and great SEO without a superior backlink profile, as you imagined you would.
The reason? You probably skipped the content. You can work and work on your guest posts, get all the right websites to link to you, but without an informative blog section on your website, you will not see the traffic go up. Missing traffic means lower sales.
The best way to avoid this situation is by ensuring that your website is regularly updated with quality, expert content.
Get Outsourcing Right from the Start
Your SEO should work for you, not against you. Outsourcing SEO and link building services is a great idea, and it will give you the results you want without the headache, but that only works if you have the right agency.
Blurn’s services are rated one of the best. Whether you want Shopify SEO or SEO for your website or backlinking services, the company understands exactly how to take your website to the first page search results.
The team at Blurn only uses white-hat SEO and link building tactics, which ensure that your website sees organic growth instead of boosted ranks which eventually turn into a nightmare to fix. Additionally, the company performs regular checks to make sure SEO and backlink services are delivering the results they should.
Want a stellar performance? Hire Blurn! From SEO to link building, from expertise-driven blogs to social media marketing, they have the recipe for long-lasting success. Visit the website today and get your first consultation free.
