Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search, brings the right people in from the search engines, ranks your website highly for search terms, and leads to a higher number of visitors to your site.
Every business needs visibility for the audience, SEO allows you to connect your products and services with those who are searching for them on the search engines. To get profound visibility, you need to design your site in such a way that it meets the search engine requirements and your customers’ expectations. The article you are reading will help you learn some SEO tactics to attract leads and increase your sales conversion rate.
Improve Your Website’s User Experience:
One of the best practices of SEO is to have an optimized website which is mobile-friendly, user-friendly and incorporates SEO keywords in the web content. Another reason to make your website mobile responsive is that Google supports responsive sites and will soon penalize sites that are not mobile-friendly.
Search Right Keywords
Choosing the correct target keywords shapes the basis for an entire SEO campaign which is a detailed and a research work. The primary step in selecting the right keywords is to understand what keywords consumers are searching for and how often they are used.
For example, if you are logo design company, you can look up for different keywords related to word logo by using the keyword search tool which are,
With Keyword Planner, you can find right keywords relevant to your offerings, list them and check how they will perform along with the options to choose competitive bids and budgets for your campaigns.
Moreover, the statistics can be used to identify the ranking of the selected keywords so you may decide well as which keywords to use or not use in the next campaign. With the help of the statistical reports, you can get future reach forecasts, predicted clicks and approximate conversions that will help you to make decisions and set up an optimal budget for the campaign.
semrush is another keyword search tool that analyzes live keywords of what others are using. It also helps you identify the keywords and the responses you get against a keyword.
Improve Your Content Marketing:
SEO and content marketing goes hand in hand. Websites with original and engaging content will index your pages properly on the search engines and will also help the search engine to crawl your site. For a proper SEO of your site, you must improve your site’s ranking by writing fresh, engaging and valuable content on your site to let it rank on the top of the search engines.
Tip 1: An informative and a useful article that has valuable advice and insights is what Google is looking for, and is more likely to perform well in the search rankings.
Tip 2: A website with high search rankings is likely going to have more traffic, visits and attracts the audience you are targeting.
Use of All Top for Link Building:
With the use of the advanced directory, AllTop; you can search for the best blogs and the present market trends to keep yourself aware of the ongoing marketing tactics. It will help you in planning the SEO strategy for your website with an exclusive list of quality blogs of a particular category.
Analyze Your Competitor’s Keywords:
An SEO expert looks for all possible ways to improve the ranking of the website; one method could be analyzing the competitor’s Ads and the keywords they target. The use of those keywords in your offerings’ descriptions and headlines can act as a magnet to get traffic to your site.
Social Media Promotion:
There are several social media networks that you can use. Ask yourself, where do people hang out and what topics are they always talking about in social media forums? With the use of users’ interests on social media, you can create content and offerings that match the interests of the audience, and so you can get more leads and conversions. It is only fulfilling the needs of the visitors.
Create quality social media content that drives traffic to your website. Share links across all of your digital marketing platforms i.e. from social media to email campaigns.
Keep Examining Your Website
Audit your site to find out why you are not getting enough traffic and sales to your site. In general terms of SEO, auditing is analyzing the growth hurdle technique so you can surpass it to proceed further. You carefully examine your overall site performance, then set and implement new goals that are based on your examination. It helps you increase your profit without working harder.
Note: In the U.S., 85% of people use the web to research products and services, so it makes it evident that you need to make your website rank top in the search engines for increased traffic, revenue and profit with every click you get.
Create More Optimized Landing Pages
You might have come across a state when you get good traffic to your site but no sales conversions. It is because of an un-optimized landing page. A well-designed landing page can improve your lead generation and sales, provide appropriate actions for the visitors and also possess the capability to promote your products and services. In terms of a good SEO, there must be a clickable landing page with a strong value proposition as this boosts up your sales.
Tip: Keep long tail keywords on your landing page to get a prominent result on search engines for your website.
Tip 2: Use Copyrights free images sites in your landing page to stay away from copyrights from the Image owner. Here are the best 30 copyrights free images site list.
How to optimize headings:
Headings are one of the essential SEO elements. The titles that include Meta tag components are a good approach to SEO, and it is what Google expects to see them on your site. The importance of Meta tags is that the search engines read them to compare if these keywords and the description are related to the visible content on your web page? Meta tags have certain weights that the search engine comprehends and brings your page higher in the SERPs (search engine results pages).
Tip: Keep your headings proper and definite as it helps the readers to understand it, and also make the other sub content visible and stand out.
Start Implementing Latent Semantic Indexing (LSI):
If your page ranking is LSI (Latent Semantic Indexing), you can easily thrive search results with Google algorithm updates as LSI looks for synonyms of keywords that you use and improves your SEO ranking. With LSI, Google spiders index your content based on the intent and will show clear results on the search engines.
Do Not Stuff Your Content With Keywords
Link building in SEO does not mean to stuff your content with keywords. Keep your content focused with the keyword but not stuffed.
Look at the paragraph below stuffed with keywords “Responsive web design.”
We offer responsive web design service to all clients as we believe that responsive web design is mobile friendly and Google recommended. Responsive web design can adjust to any screen size no matter whatever device you are using.
See how the above paragraph is stuffed with a particular keyword which is not correct. An SEO expert knows how well to use the keyword in an article.
However, there is a better way to change this paragraph and make it more user-focused, without neglecting the main keyword.
Creating an SEO strategy can give your brand a high ranking in the search engines so why not start doing it in the correct way. Learn SEO tactics or hire an SEO expert to do it for your site.