Getting more traffic to your website is a great goal. After all, your website has been built to be seen. But what happens once they arrive? It’s important to know how to convert visitors to your website into new customers, and there are lots of ways you can get your conversion rate up with a little effort.
ways to convert your customers
Target ads to the right people
When you’re spending money on advertising, you want it to bring the right people in. Ads that are misleading or poorly optimized may still bring in clicks, but these aren’t likely to be potential customers. Using platforms such as Google Ads makes it easier to target people who might actually use your products and services and bring them to your site. Conversion is a lot easier if people are already researching your product, so make sure you’re getting the right customers on your site.
Keep it simple
One thing that’s bound to get people leaving your site in droves is a complicated, busy site with a long load time. You can keep things simple by:
- Using minimal imagery that’s optimised for quick loading
- Using only necessary content – use features such as content accordions to hide long but necessary paragraphs
- Minimise video and never have auto-playing videos
- Keep the site clean and tidy
Most customers will literally wait seconds for a site to load before giving up and moving on, so make sure everything is well-optimized, loads quickly, and is available for them to view. This keeps them on the page for longer.
E-mail marketing can also convert
There are a number of ways that e-mail marketing can bring in customers, and not just clicks, to your site. Consider running e-mail marketing campaigns with exclusive deals and discounts, from first peeks to voucher codes. This will mean that people are more likely to click through with the intent to buy, rather than just having a quick browse. Consider working with a marketing agency to deal with e-mails, as it can be one of the more difficult ways to achieve conversions, but the results can be great if done right.
Know who you are targeting
One of the hurdles that many businesses face is getting to know their customer. You may think you know who you want to target, but if you don’t research your market, you may not know who is really using your products and services. For example, many companies assume that people of a certain age are using their products, only to find it’s actually popular with a completely different generation. Don’t waste money going after the wrong demographic, a little research can pay off long-term. Once you know your target, customer conversion gets much easier.
Getting people to your site is one thing, getting them to sign-up or take out their credit card is another. You should think about your current conversion rate and whether you find that sufficient, or whether you think it can be improved. Working on your conversion rate can bring in more customers without spending a lot of extra money, which is a big win for any business.
